Monday, 30 September 2013
For thirteen years, Cocacola was the world's number one most valuable brand...but not anymore. In 2013, two brands took over - Apple and Google, leaving Cocacola at number three.
From New York Times
Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released next Monday , is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.
Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.
Apple’s arrival in the top spot was perhaps “a matter of time,” Jez Frampton, global chief executive at Interbrand, said in a recent interview. Apple was No. 2 last year, climbing from No. 8 in the 2011 report.
“What is it they say, ‘Long live the king’?” Mr. Frampton asked. “This year, the king is Apple.”
The 2013 report begins: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”
The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report. The value of the Coca-Cola brand also rose, by 2 percent to $79.2 billion, but that was not sufficient to give Coca-Cola a 14th year as Interbrand’s most valuable brand.
Although “Coca-Cola is an efficient, outstanding brand marketer, no doubt about it,” Mr. Frampton said, Apple and other leading technology brands have become “very much the poster child of the marketing community.”
That is underscored by the brand in second place in the new report: Google, which rose from fourth place last year. In fact, of the top 10 Best Global Brands for 2013, five are in technology: Apple; Google; Microsoft, No. 5, unchanged from last year; Samsung, 8, compared with 9 last year; and Intel, 9, compared with 8 last year.
Samsung’s ascent followed the company’s adoption of a new brand strategy called the Brand Ideal, which includes “a greater focus on social purpose,” Sue Shim, executive vice president and chief marketing officer at Samsung, said by e-mail. That reflected research indicating American consumers would switch brands to “one that was associated with improving people’s lives,” she added.
I.B.M. — No. 4 in 2013, down a notch from 2012 — is ranked as a business services brand. Otherwise, technology would account for six of the top 10.
“Brands like Apple and Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even whether we speak with each other,” Mr. Frampton said. “They have literally changed the way we live our lives.”
Among other transformative technology brands that performed well in the new report was Facebook, which climbed to 52 from 69 last year, its first year on the list.
However, not all technology brands fared well. BlackBerry, which tumbled last year to 93 from 56 in 2011, has disappeared from the list. And Nokia, which dropped to 19 from 14 in 2011, finished this year in 57th place — “the biggest faller” among the 100, Mr. Frampton said.
Among nontechnology brands, a notable addition to the list was Chevrolet, at 89, the first General Motors brand to rank among the Best Global Brands.
“It feels good to hit the list for the first time,” Alan Batey, global head of Chevrolet at G.M., said in a telephone interview. “It’s a great first step, but we’ve got a long way to go. There are a lot of big brands in front of us.”
The milestone reflects how General Motors has been “making a conscious effort to globalize Chevrolet,” Mr. Batey said, selling the brand in 140 countries in ads that play up attributes like “value for money and designs that move hearts and minds.”
Commonwealth, the creative agency for Chevrolet, “played a key role” in helping the brand make the list, he added. Commonwealth is part of the McCann Worldgroup division of the Interpublic Group of Companies.
Last year, when Coca-Cola finished atop the Best Global Brands list for the 13th consecutive time, an executive at the Coca-Cola Company acknowledged the streak but noted that “nothing lasts forever.”
A year later, the executive, Joseph V. Tripodi, executive vice president and chief marketing and commercial leadership officer, had this reaction: “Of course, we would like to remain on top of the list forever. That said, we are honored to continue to be included among such an esteemed group of global brands, and we congratulate Apple and Google, both valued partners of ours.”
“We’ve seen the value of technology brands rise as they create new ways for people to stay connected virtually,” Mr. Tripodi said by e-mail. “We understand this, as the lasting power of our brand is built on the social moment of sharing a Coca-Cola with friends and family.”
“Creating these simple moments and delivering on our brand promise each and every day remains our focus,” he added, “as we continue to grow the value of brand Coca-Cola for decades to come.”
If it is consolation, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages. Coca-Cola has 73.2 million, compared with 9.8 million for Apple and 15.1 million for Google.
Floyd is repossessing all the loubs and diamonds he bought her. Lol. The last pic (right) is a response from Floyd Mayweather himself
For those who would like to be updated, here's a little info for you. More than a month after he went to India for kidney surgery, veteran music producer OB Jezreel is yet to undergo the surgery. The delay was necessary to enable OJB undergo several pre-transplant treatment before the main surgery. He has now concluded all necessary medical tests and will have the procedure in the coming days
Here is what he said when he posted a picture of himself and his bodyguard; lifeofdavido: En route ph!! Say hi to my bodyguard TJ!
Lol Davido shouldn't have shown the guy's pic. Omg!! Very funny dude... So one of his followers said;
kcee23: Ur body guard skinny sha. Check out commander. Thats what u call guard not tolotolo
And another one said this;
jaffarelle: Uv changed bodyguard?
Former actress Caroline Danjuma (left) and radio personality Toke Makinwa (right) wore one-piece short jumpsuits/jumpers to the Elite Model Search which took place yesterday. Who rocked it?
Find the State House Press Release below..
President Goodluck Jonathan will make an Independence Day Broadcast to the nation at 07:00 Hours tomorrow , Tuesday, October 1, 2013 .
All television and radio stations in the country are enjoined to hook up to the network services of the Nigerian Television Authority (NTA) and the Federal Radio Corporation of Nigeria (FRCN) to relay the broadcast to their viewers and listeners.
Reuben Abati, Special Adviser to the President (Media & Publicity), September 30, 2013
Bianca Johnson, a socialite has made a statement concerning how Nigerians made Jim Iyke's deliverance a big deal and said little or nothing about the students who were killed while sleeping in Yobe on the same day. Her words below;
Actor Jim Iyke went to TB Joshua to get deliverance and it went viral...same day Boko Haram militant shot and killed over 60 students in Yobe college dorm while they sleep, Nigerians swept it under the rug, business as usual. Who gives a damn if Jim has 99 demons...I guess 60 innocent and harmless dead bodies are not as sensational as Jim Iyke. May their souls rest in peace. Amen!
This will definitely go down as one of the biggest shows of 2013 as all is set for the concert with the highest assemblage of leading entertainers - Warri Again. Interestingly, this show takes place in the famous Warri city as against the norm of Lagos.
Put together by Brownhill Entertainment, the event will also highlight the official opening of the Brownhill events center. Some of the artists billed to entertain are iyanya, tiwa savage, davido, kcee, timaya, burna boy, seyi shey and more. Leading comedians Igodye, Bovi, Gordons, Akpororo will headline the event as well.
If you missed the official promo for the event, the now viral "The Proposal" starring Bovi, click here
Actor and former AGN president Segun Arinze reacted on Jim Iyke’s deliverance via his Blackberry. He wrote:
“This Jim Iyke’s deliverance video at the Synagogue trending looks too contrived. It’s a big embarrassment. Has anyone ever seen demons come out live and speak? Una fit stand demons? Una carry Nollywood enter Church, abi? How much did he get paid? I’m just wondering. Make una stop all these nonsense play. Haba. Stranger than fiction!